Sam is an out-and-out ambassador for all things beer. Having passed his Beer Sommelier assessment in 2025, Sam is one of the newest members of the Guild of Beer Sommeliers after almost 10 years working across most aspects of the Beer Industry! Sam’s strengths are passionately talking to people from any walk of life about beer and the wonderful variety of flavors you can experience, from styles steeped in history to the modern, weird and the wonderful! Sam’s mission is simple – make beer less dreary and more cheery! Expect passion, energy and professionalism when you meet Sam!¶